A bit less than a year ago someone sent me a YouTube video about ‘Changing Education Paradigms’. It’s a lecture by Sir Ken Robinson, a world expert in creativity and education. I was absolutely delighted with the speech. But what got me especially excited was the original format that the creators of the video used to deliver the message.
This way of presenting information takes the concept of visual learning to an entirely new level. Listening to Sr. Ken Robinson’s speech while watching how the images are drawn makes your mind understand the presentation more easily. I realized that I was paying more attention than I did when listening to a traditional talk. I also was able to remember better the lecture’s content afterward.
After I discovered it, I became a real fan of RSA Animated on You Tube. I think I’ve watched all their videos so far.
This is a good example of how a simple idea can make an important improvement in the way we present information. Most of us have probably thought of how nice it would be to generate a graphic representation of what our teacher is saying in class. Well, RSA not only thought of it, but also managed to realize it.
That’s one important lesson about design. Success comes when you make things simpler and follow your intuition. If you identify something that people want, or the way they like doing something, you should create tools compatible with that desire or liking. Apple is successful for this reason (among others): They create technological solutions that are intuitive, organic and fit our idea of ‘easier’ and more ‘spontaneous’.
The RSA’s good design ideas don’t stop here. Today, I was almost speechless when I discovered the RSA’s website (http://www.thersa.org)
This is, definitely, one of the best-designed websites I’ve ever seen. It’s visually pleasant, you feel prompted to read all of it. The way information is organized is clear and relevant to the visitor. The colours are good. All the important information is available within three clicks. The site is an excellent support to their communication, advertising and branding efforts.
RSA is a smart organization doing smart things for the world. Clearly, part of that intelligence has been put to work in creating a exquisite design for their website.
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