Design that lets you know yourself better

I remember reading about the importance of colours in design. Each one of them conveys a feeling, an emotion or a state of mind. But what about fonts? I found this website that connects your personality with a specific font. It's interesting because it may also be useful for reinforcing the other elements of design like colour, graphics, photos, sound, and writing style.

There are two aspects of this website that set it apart from others on the Internet. The fist one is the content and the second one is the way the content is delivered.

Let's start with content. It presents some interesting (and debatable) points in terms of matching fonts with personalities. The right type of writing for you will depend on deferent combinations of four categories: emotional or rational, understated or assertive, traditional or progressive and relaxed or disciplined. So, there you have, 48 different types of personalities to match with different fonts. It's good inspiration if you feel, one day, that you are stuck trying to find a specific font that will appeal to a certain audience.

About the second point: The way the message is conveyed. The website does a great job at immersing the visitor in a fun, relaxed and interesting environment. This is possible because of:

An interesting introduction, short, to the point and explains the site's purpose.

The colours: The deep black adds credibility and creates a perfect contrast with the video which, makes you feel that you are at an expert's office (at the same time you can tell it's a joke).

The music: It's perfect, adds a humorous note while keeping a sense of formality.

The video: It's one of the best parts. The actor's face is never shown. The voice has an accent, stereotypical of scientist and eccentrics. 

The test and the feedback after each answer create the feeling of a dialogue. It doesn't create the awkward feeling of talking to a machine.

And, of course: The font. It's just perfect: clear, clean and book-like. 

This website is a complete design success.